If 1/10th of one percent of pepper consumers chose Kampot Pepper as their tabletop choice we can fund 50 million meals a year.

Citizen consumers are empowered individuals who take control of their buying. In purchasing local, shopping organic, or buying products related to causes, citizen consumers make choices at the checkout counter — just like at the voting booth — that carry lasting implications for themselves, their communities, and the world at large.  Simply put, people want to do good by buying. But don’t take my word for it. A recently released study by cause marketing firm Cone LLC announced that an astounding 94 percent of consumers would switch brands (Huffington Post)